Pay Per Click Marketing

Google Adwords is an effective pay per click marketing tool which allows your websites advert to instantly appear in the Sponsored Links results on Google, for your chosen keywords, which boosts website traffic and sales. If your advert appears in the search results, you only pay a pre-determined amount of money (usually a few pence) when someone clicks on your link and visits your site.

• Pay Per Click - With other forms of advertising, you pay money without the guarantee that anyone will see it. With PPC, you only pay out when someone visits your site.
• Excellent Market Analysis - Adwords offers a detailed view of your market and how people are searching for your services. This lets you know which adverts are working and which aren't.
• Free Advertising - Let's assume your click-through-rate is 5% (e.g. Out of 100 people who see your Google Adwords advert, 5 of them click on it). You might be paying money on those 5 clicks, but you are also paying nothing for the remaining 95 people to see you!
• Speed - Your advert can be up and running infront of your target audience within 30 minutes!
• Local or Global Adverts - If you are a local company, you can target local users only.
• Locate Your Target Audience - Only places the advert infront of people who search for your specific keywords.
• Set a Maximum Spend Limit Per Day - Allows you to budget your PPC campaign.
• Stop or Pause a Campaign - Easy to alter and edit an advert, unlike other forms of advertising.
• Get Results For Highly Competitive Keywords - Obtaining an organic search result for a chosen keyword can be time consuming and difficult. With PPC, you can achieve a high inorganic rank for very competitive phrases and keywords.
• Measurement - Know how many people are finding you, what keywords they are using and how much each click is costing you.